Art Direction & Copywriting

Over the last few months I have had to focus more and more on group work and take a specific role in the advertising field. I have came to the conclusion that I am an art director!

After completing a project where I had to create one visual based campaign and one copy based, i found that copywriting wasn't for me. As I was doing the project I realised that when doing the same campaign but in a different format, the visual was, by far, more appealing.

I guess getting good and copywriting will just take practice, but if I'm honest, I actually prefer art direction, I find it easier to communicate with an audience via visual campaigns than copy based ones and I enjoy it more!

So my decision is final... Art Direction is for me.